from mental health outlet to community of joy: the buttermee pancakes story with founder, shanyah rumph

in this episode of the self-love archives, we're yapping with shanyah rumph, the founder of buttermee pancakes- what started as a college side project for her mental health turned into a viral business serving happiness one stack at a time. shanyah shares how she went from studying clinical mental health + rehabilitation to building a community around pancakes, joy, and connection.

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+ when you get your buttermee stacks this weekend, post a photo tagging both @theselflovearchive and @buttermeepancakes on instagram + you'll be entered into our bloom giveaway! 

🥞 🎟️ 🌸 you'll win x2 tickets to bloom: an immersive self-love expo AND a pancake stack + frozen orange juice.

winner will be announced on instagram monday, august 18th! 🥞💖

listen in for a conversation about mental health, entrepreneurship, and the unexpected joy of following what makes you feel good. 
follow shanyah & buttermee here:
instagram → https://www.instagram.com/buttermeepancakes/
tiktok → https://www.tiktok.com/@buttermeepancakes

connect with julia on instagram @beautybyjulia + tik tok @juliasalvia

unlock more archive content on instagram @theselflovearchive + tik tok @theselflovearchives

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Transcript

0:00

So I noticed that you weave a lot of mental health into buttery. Yeah. Tell me a little bit more about that. So I was getting my master's in clinical mental health and rehabilitation counseling, and I ended up on this crazy pancake journey when I had my summer off of school. Mm-hmm. And I had full intentions going back to school. I was gonna be a mental health practitioner and I was gonna own a behavioral health facility. And then the pancakes took its own turn and I kind of just had to keep going with that. Mm-hmm. So what I did, I just kept moving on with, with the pancakes and I felt pretty guilty. So I decided that I would still be a part of the mental health community in any way that I can, because I am still a believer that we need more mental health resources. Yeah. So even if I wasn't able to. Continue pursuing what I was doing. I still wanted to just be able to help. And what brought you to wanting to study that in the first place? Um, the need for mental health resources. Yeah. I think, um, like many other people who choose that path mm-hmm. You're usually the therapist friend, or like Yeah, yeah. You know, you're the, the friend that everyone's calling with their drama. All my friends used to tell me I'm the least judgmental person that they know. Mm-hmm. Um. And oddly enough, my favorite age of people are like preteen. Mm-hmm. Early teenage years. Yeah. Which everyone in school just is like, no, that's crazy. That's crazy. But that is, that is my age of people. I love that age. And so I used to do like camp counseling. I, most of my jobs when I was younger was just always camp counseling. Mm-hmm. I would do like, mm-hmm. Summer counseling or like after school programs and I had so much fun just being able to be a listening ear and provide some type of guidance to that, those young impressionable minds. And so yeah, I just felt like we need more of that. Do you think that you appreciate or have like a love for caring more for that age range because you might have had a difficult time. Oh, for sure during the knee drink for sure. Because I know I did. Yeah. And that's why I enjoy like chatting and like, everybody's like, no kids, kids, kids. Like toddlers. I'm like, yeah, toddlers. Toddlers. I'm like, no. I like teens. Me too. Like let me talk to a teen. Me too. I, I think. Many people when they get older and they're adults, they're so far removed from being a teenager that they don't remember what it's like or they don't care what it is like. And I get it.'cause the problems that a teenager has or a pre-teen, they seem so trivial. Yes. The further you get. But for me, I've always felt like at any stage in life, whatever your problems are, they're the most important thing to you. Mm-hmm. And so you're handling them like they are the end of the world. And I, I feel like. Like especially kids now, they're so mature and most of them mature really fast. They just need somebody to listen to them. Yeah. And someone who cares about their problems in the same way that they do because they are still important and they're still, of course, emotionally weighing on them the same way your problems are emotionally weighing on you. So I love that age. I think I'm like relearning in my like adult years too, how to continue to heal that teenage version of me if there was more care. For teens that maybe I would've had an easier time healing in my adult life. Mm-hmm. I wouldn't have had to like take myself back and be like, no, it's okay that that happened. Mm-hmm. You know? But you needed someone to listen to you. Yeah. Someone to listen and someone to care as much as you cared. Mm-hmm. About something that was definitely pushed to the back burner because you're so young. It's like, these are not real problems. You're not in love. Yeah. Yeah. But you are, you're experiencing some really intense emotions. Mm-hmm. And even if later in life you realize they're not as intense as you might have thought that they were, they're still intense emotions. Yeah. I mean, I think if, if my teenage years were just trivial. Nothing's an issue now. Are you kidding? Throw anything at me? It's fine. I'll be good. Yeah, yeah. Oh, I felt that what a time growing, growing up is so, so odd, and then you're hormonally changing, like mm-hmm. There's just so much going on. Yeah. I would not go back. Oh man. I don't think, I don't regret anything, but I also don't think I would go back. Yeah. I, no, I regret something. Well, I regret, you know what, I try not to regret anything because I do feel like they should, that whatever you did shapes you into who you are now. Yes. But there are some things I'd be like, well, I wouldn't do that again, but, but not regret. Not regret again, what would that be? Um. I, I just think the way, maybe the way that I handled most situations mm-hmm. That I experienced, like, are we trauma dumping? Are we, I mean, go ahead. Oh man. There's so much to unpack. Oh no, we're trauma dumping. There's just so much to unpack, but like, I was not very responsible. So you're a teen. Yeah, I was. I was, I was, I could have been more responsible. I think, yeah. And then just the way I chose to handle a lot of situations that I didn't love or, or appreciate, I, I did not choose mature ways to handle anything and then experiencing emotions. I think that's fair. Well, kinda, I think it's fair, kinda, I feel like you do know better and you just sometimes choose not to do better just for the fun of it. Mm-hmm. But I know you know that like that. It's funny 'cause you saying that makes me think to like how we are as adults and like Yeah. You know better, but sometimes you just, yeah. You choose the latter. Know when you choose the now as an adult, I mean, for the most part you'll be like really conscious in your decision making and it'll be almost more conscious, like in the frontal cortex of our brains. Yeah. Yeah. We're, we're like more conscious. We have a moral like compass. You know, I died a teenage me. I don't, I don't know. I was, we're exploring the world though after. You know, like action, first thought after, you know, it's almost like this period of like, try and try and try again, or like to just figure out who you are. So I think that's why we, teenagers feel like the rebels or like, you know, they're not mature. They're not doing what they're told. Mm-hmm. And I think that they're just exploring the world. They are. It's their first time here now. I don't, it's all of our first time here, but yeah, like, I mean, don't. Be really stupid. Like it's not the time to explore the world by like, you know, when, when a, when a parent like, I, I don't know, I, I don't know which side I would be on of this, but let me know where, where you fall, where you, you have a kid, okay, 5-year-old, I don't, I don't know, 3-year-old doesn't understand fire, like the stove is hot. Are you gonna let them touch it? No. Like, are you gonna tell them? You know what I mean? Like, are you gonna continue to tell them No rhetorical question, but like Yeah. Are you gonna continue to tell them? No And then they, if they keep trying. Okay. You know what I mean? Okay. A literal fire. No, but a hot surface. Yes. Mm-hmm. So like nothing would, especially after you said no, like no, this is hot. Yeah. Nothing that would severely harm you. Yeah. But. A small little, you know, like a teacup. Yeah, just a little bit. A teacup. That's fine. Touching a literal fire. No. Yeah, but a hot surface. Yeah. Yeah. Like the pancake. Machines are hot surface. Mm-hmm. There are some kids who come in and they stick their hand under the sneeze garden, and I'm like, no, don't touch that. It's hot. And then they'll just like, keep doing it. And then I'm like, well, you told them. I don't even know that I could try anymore. And so then when they literally touch the machine, I guess maybe sometimes they have to feel it to really believe you. I don't know. I think it's like a, it's like a learning process. Yeah, for sure. Probably similar to the learning process you went through for opening where we're sitting right now. Oh man. That was large learning process. I'm still processing. I'm still learning. It hasn't, teenage years, hasn't, hasn't ended yet. No. I think I'm like. I'm still a toddler here. I, I feel like I'm not growing I'm, or my growth is slow. It's really slow, like my mental growth. But I love, I love that you say that, but you already have two like brick and mortars. Yeah, I know. We're sitting in one right now. Yeah. And so many people know who you are and who butter meat is. I know. It's really crazy. That's so cool. Very, very crazy thought. Sometimes I like. Like sit and I say to my mom like, what did I do? What did I do? What did I do? How did I do this? Sometimes I also feel like this was the dumbest thing that I've ever done, and then other times I'm like, no, just see it through. Just see it through. This was a good idea. We need to unpack that. Yeah. Welcome back to the Self Love Archives podcast. My name is Julia Salvia. I'm your self love bestie, and I am here with Shania. She is the founder of Butter Me, and we are sitting in one of her locations right now as we speak in Pure Village. Yes, in Long Branch, New Jersey. Yes. Hi. Hello. Thanks for ha. Thanks. Like thanks for having me. Thanks for having me in your space. Anytime. You're always welcome. Thank you. And thank you for being here on the podcast. Of course. This is my joy. This is fun. This is, thank you. So much fun. A nice break from just pancakes. Pancakes, yeah. Well, tell me, we're sitting here and you just told me that you feel like a toddler. Okay. Yeah. Still in your business when we are sitting in one of two of your brick and mortars, which is insane. I know. I like, I am just a girl. I am. No, seriously. I'm just a girl. I'm just a girl. I am lost. I kind of, it's a lot of winging it and just learning as I go along. I never quite know what I'm doing. Mm-hmm. And then that. Contributes to me feeling like a toddler and like a bunch of different things just keep hitting you at one time and suddenly you're learning how to do something you've never done before. I think every single day you're encountering something you've never thought, never done before and never even thought about. And so then you're like, how do I even, like, who do I call for this? And, and so it's a, it's a lot of that and it always feels like I'm a newborn. Like I always have questions and sometimes I feel like, okay, these are probably the. Dumbest questions ever, like every day, but they're gonna come back around. I feel like dumb, this, this stupid quote unquote stupid questions always come back around where you're like, oh, thank God I asked that question, because I wouldn't have known this answer or that answer, you know? Mm-hmm. Yeah. How did you start Butter Me? Well, not like this. Not like, no, I was in a little cart. I was getting my master's in clinical mental health and rehab counseling and then I had like the summer off and so I kind of just decided I wanted to do something fun for the summer. Mm-hmm. Um, the program was heavy so I was cooking a lot and I love to cook. Mm-hmm. So once we got to the summer, um, I started to make things that I just didn't really like,'cause I was doing so much cooking that I was like so uninspired and I hate pancakes. So I started making pancakes. I know, so you hate pancakes, but you own two pancake. Oh, I love these pancakes stores. Yes. I hated pancakes.'cause they just felt like they had a horrible mouth feel. Mm-hmm. And then they were just like overwhelming, pretty soggy. And they always had like this yellowish color that I didn't appreciate. Yeah. So I always thought that that was just what a pancake was, but I knew that that. Pancakes are so simple that there was no reason I shouldn't like them. Yeah. So I was like, I am gonna make a pancake that I like, like I am. So I looked up how they make pancakes in other countries and they were, I saw, um, puff Ridges and the Netherlands, but those are made with yeast and buckwheat. And then I saw Taco Yaki. But those have like octopus and stuff in them. Oh. So I like the machine though.'cause they were these small versions of pancakes. Yeah. So it was like, oh, but do they do that like classic American. Buttermilk and people, some people were doing it like in the west coast, but I was like, I live in the east. Yeah. So I just ordered the machine and then I was playing around making my own pancakes and everything I didn't like about pancakes. I mean, everything I did like about pancakes, it just, it was encompassed in this little mini form that I got a crispy ed edge in every bite, and I like the color better. So I was like, okay, this. I love this. And then my family was just like, no, you should do something with this. So. Mm-hmm. I got a little cart and I was gonna do bridal expos, um, and I did bridal expos 'cause I thought I was gonna cater. Mm-hmm. I was like, oh, this would be fun at like, you know, somebody's brunch or something. Yeah. And so I was catering and it just got crazy. Like it, oh my gosh. It just kept snowballing into something bigger and something bigger. And every time I went to a bridal expo, um, I would have a really crazy line. And people were like, how can I just buy this, these pancakes? And so I was like, well, I guess I could do like a farmer's market or something. Mm-hmm. And so I did that and I'd have like this outpour of people again. And so it just kept going. And all of these people that I encountered that first summer, they inspired me to just keep moving and keep going. And I never wanted a store but. It kind of inspired you to say, fuck it got pressured. Oh my God. Pressured. Yeah, I was pressured. I was like, I, when I was doing the farmer's markets in Asbury, they told me like, oh, you should do a container'cause it's for the summer.'cause I had full intentions to go back to school. Yeah. And when I called about the container, the VP of Leasing said, um. He said, oh, no one ever leaves the container, but we have this building that's been abandoned for seven years and we wanna revive the building. So let's go back. Let's like, just come in. Let, yeah, just, I need you here. And I was like, ah, okay. And then you did it. I did it. And your first, first location? Yeah. As in Asbury? Mm-hmm. That's awesome. And I've just been. And going with it ever since. It's hard to stop the growth behind the scenes when the front line is pushing and growing so fast. Yeah. So like even if I said, okay, no, we're gonna keep this one store. Mm-hmm. I grow on social media at like a really exponential rate. And so imagine me trying to house all of these people in my tiny. 500 square foot Asbury store. Yeah. Where you only have outdoor seating and stuff. So then that's how I'm like, okay, let's open another one. Mm-hmm. And then you grow again on social media and then your for you page starts touching like everyone else's state or everyone else's area. And then you'll get flooded with comments that are like, come further up and mm-hmm. Like, go further up the shore. And so then I'm like, well, how can I say no to my internet friends? I wanna meet them too. Yeah. So how, I mean, how's your mental health with all of this? Because this is a good problem to have. Oh, yes. But yes, but also it's a very easy problem to fumble. Mm-hmm. And like that, or like get lost in Yeah. That, that really, really freaks me out. So, yeah, mentally, I, I mean, I had listened to Emma Greed. Uh, I was listening to a podcast that she did Right. And she was saying that business owners are okay about a third of the time. And I was like, you know, that really sit like that really sits with me too. Yeah. That just really sit, it, it, it, it sat well and I said that really describes what I feel like most of the time. A third of the time I'm okay. Yeah. And other than that I am, it feels like the world is on fire. Mm-hmm. And you're constantly putting out fires 'cause there's no one else to call. Yeah. And so when anything is wrong, you are getting called for. And either you're getting called first or you're getting called last, and that's because it has snowballed into something that like no one else can handle. But I think mentally half the time we're like, all right, well, a little less than half, actually. Mm-hmm. More than half of the time. I am, I don't know what I'm doing and I cry a lot. I think IAnd, if you come in on like an insanely busy day, I am probably crying behind the counter. No, unfortunately yes, I, I completely understand because I am it also crying all the time. You just can't help it. You can't help it. You can't help it. And then. There's no immediate result or reward for what you're doing besides people who are really nice and they tell you immediately like, oh my God, these are so good. I love it here. Or like the same day that I was crying behind the counter, I saw a 6-year-old girl and her mom come in and she had on a butter me sweater and she bought another one for her friend and they don't live nearby. So they were here for the dance competition. Yeah. Yeah. They were like, please open one by us. We've been here like three times a day every single day. So those things, I'm like, okay, just keep going. Like, just, just, you're making somebody happy. But a lot of days they feel really hard. Um, and then little things will happen and there's no grace for people sometimes, and so then you'll get really negative comments and not so great reviews. Over something that you would've absolutely fixed in the store. So like I got a comment about, someone said that we didn't put enough Nutella on their pancakes. And I was like, okay, well first that's the serving a new tell off. But aside from putting the serving, even if you would've just said to us, 'cause like no, everyone in the store is trained to not argue with anybody like mm-hmm. Because that's just. It's not nice. You want everybody to have a good experience. It's not worth it. Yeah. Aside from that, I really like when people are happy. Like, I know when, when I go out to eat, I, I like to be satisfied with what I got. So if someone likes their food with a little extra something, that's fine. You just tell 'em that like, you want more Nutella and we would've fixed it. Why would that warrant like a two star review? Wouldn't you? Didn't even give us a chance to fix it. Ugh. But those things on a really. Not so great day. They, they mentally, they, they just do it for me. Mm-hmm. So, but mentally, I guess I'm okay. I guess. So when it comes to really tough days, what is like the number one thing you have to do on that day to get through it? Go home, go. No, seriously, on a really tough day, I go home. Yeah. Like, that's it. I'm like, I'm, I'm done today. I'm done it. And some days we'll get like, like when our air kept breaking on a weekly basis. Mm-hmm. And it was so hot those weeks too. Oh my gosh. When I heard what was wrong with the air, I just started crying and I was like, this is the electrician. I was like, all right Joe, I'm going home. I'm going home. I'm gonna just call me, tell me, tell me what you find. Tell me what, what we're doing. I'm going home. Mm-hmm. I just, I couldn't take anymore. I anytime I am having a really hard day home, so I'm, I'm going home. Yeah. Now I, I feel like now in this moment, you have a lot of people that work for you and at the location, so you have the ability to go home in some ways. Do you mean like go home, like close the store, go home? No, no, no, no, no, no. Keep the store open. Go home. Everyone gets. Everyone gets pancakes from 8:00 AM to 8:00 PM 9:00 PM On the weekends you're getting your pancakes. If I'm having a mentally hard day and I'm crying and I go home, someone here is not crying and they're gonna make sure you get pancakes. So in a way, like I have the ability to go home, but then sometimes I really don't, even though I, it's so beautiful the way people show up to support businesses when they see them online. Um. If you don't come ready to be patient and just gentle with these businesses, you can drive them out of business. Yeah. And I know that even if they're doing well, even if they're doing successful, like yeah. So sometimes the doing well is not quite the doing well that you would think. Mm-hmm. And I think because some people don't have like the best understanding of business.'cause it's not like just a common thing to know. Yeah. But for context. Uh, when I first went viral and I had like these insane lines, um, that felt almost unmanageable in that time. People are driving from so far and they're coming. They are in this long line. You don't wanna disappoint them. And so you are running outta stuff, but you're trying to replenish really fast, and so you'll. Order on DoorDash, you'll run to the The closest grocery store. Yeah. And in Asbury, your closest grocery store is like really small owned, family owned and they're charging you about $9 for a heavy cream. Like Yeah. So you don't make any money at that point. You're practically just giving stuff away. Yeah, because all the ingredients are costing you like triple the price and so you didn't make any money. But then also. Your machines are not built for the kind of capacity that people are like lined up for. And so then you are, you have to essentially throw away literally everything you bought. Like I had to, when I first went viral, I had to throw away everything that I bought, I mean down to like my orange juice machine.'cause it wasn't big enough and stuff. Mm-hmm. And so not many businesses have the money to reinvest in that. Yeah. And you don't get the money. By just selling to that crowd that you have because you have to pay back the staff that you didn't know you needed. You have to pay back the, um, just the, all the cost of ingredients. Mm-hmm. Which are now way, way too expensive. You're like, I would run out of cups and now I'm rush ordering cups. And the rush order fees sometimes are just $200 extra on a box of cups, and now you're paying a ridiculous amount for cups. Mm-hmm. So. Those things, they, they are really difficult to maintain. Yeah. And so even though you would think like, oh my God, this business is doing so well. A lot of the times it's not profitable at all or it's not sustainable. And so that's how you end up needing like some type of investor or something. But everybody doesn't have that option. And so Yeah. Sometimes that actually just runs them out. Yeah. The opposite way.'cause they, they really can't sustain. So. Yeah. Because if you keep. Almost like breaking even, essentially because, and not by choice, but because everything is so busy. Yeah. It's, and you're selling, you know, 10 times more than you thought you would in a day, like you don't have the additional capital. Mm-hmm. To actually reinvest it into the business, to have that 10 times more. You know. Yeah. Quantity of cups or that Yeah. 10 times more quantity of heavy cream and everything that you need and machines and like, it, it, it is a lot. Yeah. And then you're, all of your things break. I broke my mixer when we first went viral. Oh no. Because we were trying to make more batter than that machine could even comprehend. Yeah. And so it, that was, it was overwhelming. It was a lot. Yeah. Um, but I made some phone calls. I worked it out and. We still pay back our loans now, but yeah. But it was worth it. It was worth it. But it is, it is difficult for businesses to get through that. So it is a good problem to have, but also still a scary one. Yeah. To have, because you also, it's something else is I just genuinely don't believe any business is designed for that on pour of traffic. Like no individual store is designed for that. Mm-hmm. And so you don't get to control your quality the same way. Yeah. And I hate that. Yeah. I, I hate that. And then I also hate how transactional it becomes. I love to Yap. I We love to chat. Yeah. We love to ask people how their day was. You cannot do that when you have this really long line. Yeah. Because it's not fair to everybody else's waiting so long so that it's like, oh man, please come back when we can talk. Yeah. Come hang. Yeah. But you just like, I sometimes am behind the counter. I just will. Throw away a bunch of pancakes.'cause I'm like, I don't like the color on this one. This one's too light. This one's because you know that they're, they're not gonna taste the way you want them to. Yeah. And sometimes just get extra anxious.'cause I get it, like most people, they don't care as much as I think that they do. I'm like. Like, oh, this is not fluffy enough. And so isn't that how it goes though? Like Yeah, for sure. We care so much about what we're putting out there and that's why for sure you have a successful business because you care so much about it. But that's also why it's so hard for you to have a successful business at the same time. It's like this, this duality of, of caring so much that it could hurt your business if you let it get to you. Yeah. I, it, it can absolutely hurt and then I waste so much because of it, which is like not super duper great. Also. Yeah, like I, when people place an online order, sometimes they'll take like 20 or 30 minutes to come get it, and then I throw it away and remake it when they get there.'cause I'm like, I don't want you to eat cold pancakes. Like, but I do it so often and it's unfortunate that the more, uh, the. The bigger you keep getting, the more people you're serving. And so it was so easy to do those things when I just had my small little clam. Yeah. In the Asbury or when, even when people in Asbury just didn't quite know who we were, it was just the locals. Mm-hmm. And then the bigger you get, it's like, oh no, I can't do that for everybody. Yeah. Because you just, you're throwing away so many stuff. The, the trays. The branded trays are actually not super easy to get. Mm-hmm.'cause they come from out of the country. So those little things, they are, they're a lot. Mm-hmm. They're a lot. It's still a good time, but it is, it's crazy. If there was something that you wanted to tell someone who's wanting to open up. A business and kind of just go for it.'cause that's kind of like what you did, you just went for it. Yeah. And here we are today, sitting here in one of your locations with tons of people that love your pancakes, including myself. Oh, I love them. Especially the cookie butter one. That one is those, those you made me like cookie butter. Oh. Like I didn't really, I wasn't really like a cookie butter person. I think just, I think I'm more of an like Nutella strawberry person. But I tried that cookie butter. Everyone will get. Nutella. Wow. And strawberries. Everyone who gets in this line and requests that, there's always one of us that are like, just have cookie butter. Just please just get cookie butter. I'm begging you. I'm begging you. I'm begging you. I even made a post about that on TikTok and I was like, raiding our flavors. So you finally stop ordering Nutella with strawberry. What a perfect post. Yes. And number one is cookie butter. Mm-hmm. It is the staff favorite. Yeah, it's that, that one is the one, it's magical, like a magical experience. It's, I promise. It's so good. I promise. Um, okay. Here's, here's what I would tell anybody who wants to own a business. Yeah. Don't think about it, because then you're gonna talk yourself out, out of it, right? Absolutely. You're gonna talk yourself out. It, it is as scary as you think it'll be. It is as overwhelming as you think it'll be, but also, it's not all gonna hit you at one. It's gonna come in doses. Mm-hmm. You will have really, really good momentum. Um, success does not look like this. It looks like this. Mm-hmm. You're still growing, but you're gonna have a lot of lows and those lows are not gonna hinder your ability to succeed and just make sure you're, you go into business for the right reasons. So I see a lot of people who will say that, you know, I. I want freedom over my time. I want autonomy. I just, I don't wanna have a boss. I wanna work for myself. And those are not quite the right reasons because when you own a business, especially one that you want to do well, you don't own a business, the business owns you, and you do not have freedom over your time like you think you do. Um, yeah. You are going to work more hours than you've ever worked in your life, and they're gonna be unorthodox hours. I, the weekend is not gonna matter. Sometimes the weekends are your busiest days. That's when all the events are going on, or just anything that you have to be a part of. And they're gonna happen on the weekends. They're gonna happen really early in the morning. You're gonna get phone calls really late at night. And so if you're not doing it for the right reasons, I don't know, it's, it's hard to make it through. Yeah. I think a lot of people come out of maybe working like a nine to five corporate job, and they're like, I don't wanna have a boss anymore. And I'm like, mm-hmm. Or I wanna work less hours. Yeah. Or, and that'll happen like eventually. Yes, yes. When you own a business. But it, it's definitely not now. Nope. Not right now. It's not immediate. It's gonna take some time and I wanna say just see it through, I mean, I'm seeing it through. Mm-hmm. I haven't gotten to the place of like being a little more chill. I am. Always the girl that's running up and down the boardwalk. So if you see anyone doing that, that's probably me. Just if you see anyone sprinting Yeah, sprinting down the boardwalk, that's most likely me. Please say hi. But I haven't gotten to the place of like it being nice and chill, but eventually I'll get there. Yeah. You know, so speaking of pancake flavors, yes. We're coming out with pancake flavor together we are to support and um. Basically talk more about bloom. So it's a bloom pancake. I don't know what we're gonna call it. Do we know what we're gonna call it yet? I feel like bloom pancake is fine too. So tell me, tell me more about the flavors in, in the pancake. So it's gonna be a lemon ricotta pancake. I feel like, I dunno if it should come with fresh strawberries or if I should just encourage people to add it. Mm-hmm. But like. We always have strawberries in here and we think you should put strawberries on everything. Mm-hmm. So strawberries are great. I would put strawberries on the cookie butter. People do that. Okay. Yeah. People do that a lot. Yeah, I would do that. But I'm so excited this weekend that you're hearing this podcast, um, it will be available for purchase at both locations. Yes. And. We're still trying to figure out the logistics'cause we're filming this a little in advance. But yeah, we're film figuring out the logistics on the giveaway, but you'll win tickets to bloom some pancake stacks. Um, all those details are gonna be in the description down below. But I'm excited. And we're gonna, we're gonna go actually make some right now. Yes. Let's go make some pancakes. So let's go make some pancakes. Wow, you're doing amazing. Yeah, you're hired. Some of them aren't perfectly in the little hole there. Are you looking for a hobby for you? Wow. Hey, you did good. I did that pretty quick too. Beautiful. You suck. So first there's a little whipped cream, always whipped cream and powdered sugar on every pancake. Okay. Always with cream and powdered sugar, unless you don't want it, then we don't put it on. But always with cream and powdered sugar, it makes it look so pretty. Yeah. Then some maple syrup. It looks so good. Okay. White chocolate chips. Okay. Full trust in. Okay. Some little edible flowers. Yes, edible flowers. They're so pretty. And then our little lemon. Okay. Delicious. Beautiful. I love it. It's so cute. Oh, the bloom pancakes. The bloom stack. We're gonna have to cheers. Okay. Let's get more white chocolate in there so I can. You mask the taste. Yeah, this is probably cold. Is it recording? Okay. Cheers. Yeah, that's good. I mean it's a butter mee pancake. True. Thank you for showing me how to make pancakes. Of course. Come back anytime. Should work here. Put in some shifts for me. I actually, if you want a hobby. She's great at pink. Amazing. Thank you for being on the podcast and telling me a little bit more about Buttery and about you. Of course, of course. Anytime you need someone a Yap, I'm here. Thanks. And I a yapper. I'm just a girl. I'm just a yapper, just a girl. Just a yap days. I, uh, I'm overstimulated. I either go home or I go to my therapist. I actually, this week, that's such a rough week. I miss therapy and then like, I know, I'm so sad about it. I was so sad about it. And then like the Stupid Love Island finale really threw me. The show threw me like I was, I was so annoyed that I decided to watch another season, and that season was just worse than this one. And I was like, forget it. Forget it. Um, our bloom stack will be available the weekend of August 15th. 15th through the 17th. Yeah. And you guys will be able to get it in store in both locations, in Long Branch and in Asbury. Yep. And with your purchase figure out logistics, but with your purchase, you'll be able to win tickets to Bloom. Yep. All right. I'm finishing this stock right here as you should take it away.